TITLE:

Nicky Loh

YEAR:

2016

DISCIPLINE:

Branding, Photography

For the photographer based primarily in Singapore and Shanghai, who began his journey as a photojournalist at Reuters, authenticity and emotional intimacy are always what he looks for through the viewfinder. Having recently joined the ranks of Lürzer’s Archive 2016 shortlist of the top 200 advertising photographers globally, he has made a name for himself for his distinctive photojournalism style.

Nicky approached Darling Visual Communications to create a brand identity, stationery, newsletter and website. Our approach was to focus on a journalistic perspective, using clean typographic design without being too elegant.

We began with a Chinese character, noting that the photographer’s Asian identity was the point of departure. Taking it further, we used hand-typed letters to signify the photographer’s identity as a photojournalist. The collaterals are hand-pressed via letterpress machine to lend a human touch.