TITLE:

Preparazzi

YEAR:

2014

DISCIPLINE:

Branding, Prints

Preparazzi is a gourmet caterer and purveyor of luxury gastronomic services and culinary concepts. Specialising in large-scale VIP events, Preparazzi’s regular clientele spans luxury brands, high-end retailers, ambassadors, celebrities, and C-suites.

Darling Visual Communications was tasked to create its brand identity, logo, stationery and packaging. Our solution was a classic typographic approach with a modern twist. For the logo, the letter “P” popped up in our minds. Taking a slice out of their cookbook, we sliced a corner off, a playful nod to the chef’s hat that the client wears and the slicing and dicing that comes with the prep. We wanted to create a branding tool that serves its purpose yet out of the ordinary, something that reflects the brand’s dynamic and innovative approach to its business, thus coming up with the idea of spice satchels as name cards.