TITLE:

RI Homecoming

YEAR:

2013

DISCIPLINE:

Branding, Publications, Prints

Raffles Institution approached Darling Visual Communications to design and develop its Homecoming 2013 campaign collaterals and visual identity.

Homecoming 2013 was a special day. It celebrated the coming together of alumni, teachers and students in Raffles. It was a re-live of the old glorious days. We wanted to create something that was more fun and yet also carried a sense of nostalgia. By using the traditional gold tones against a modern spectrum of white, champagne, black and ivory; we wanted to merge the school’s astounding heritage with its leading edge goals and aspirations. These translated throughout the different collateral creations such as postcards, parking label, invite card and also the environmental graphics.