The System Gym




Digital, Website

The System Gym is a boutique gym that offers its members a private and cozy environment to workout in. They customised and created a small group class with personalized numerical and resistance load for each individual. The program is broken into a 3 different classes designed for busy people to maximize their results.

Darling Visual Communications was asked to design and develop its brand identity and website. We created a new visual identity for The System Gym, drawing influence from weight plates and barbell handles. The brand identity system was developed to highlight the store’s spirit and energy. We chose luminous green as a key accent color since it’s used in their store interior and signage. The accompanying website has an elegant, bold and functional aesthetic, with large-scale photography taking centre stage. The new site allows The System Gym to share its class schedule, while detailing its commitment to personal training.